Pretend you’ve just opened up your favorite magazine. You see a name–the name of your favorite writer, whose articles you always like. You flip right to the page with their latest story and start to read.
Or maybe there’s an author you like so much that you head for the book shop as soon as their newest title comes out. Or perhaps your librarian knows they are your favorite writer and steers you to all their books.
Or maybe there’s a book you always recommend to friends, but no one’s ever heard of that author or that book before.
I’ve been doing research about marketing and SEO (search engine optimization) in the last few weeks, and what’s interesting is that for writers, many of the best ways to promote our work are free—but depend on the participation of our fans to succeed.
How can you help writers like the ones I described above improve their sales and market visibility?
Here are a few steps. Continue reading