Abandoned but not forgotten: My startling discovery about the websites of my past

surprised man

“No, really?”

This past weekend, I visited a couple of websites/blogs that I designed in the past but that I had stopped maintaining because they simply zapped too much of my time. One is about running “mommy camp” for your family over the summer, the other is about finding cheap, “kosher” fun around Southern California for families and date nights. I was curious to know how they are doing, because ever since the local day schools went on Chanukah vacation last week, I’d been receiving emails and phone calls for activity recommendations. I wondered how many people had headed to my website instead of to the phone.

Lo and behold! The sites are actually doing quite well. Continue reading

10 Ways to show your favorite authors just how much you love them

Pretend you’ve just opened up your favorite magazine. You see a name–the name of your favorite writer, whose articles you always like. You flip right to the page with their latest story and start to read.

Or maybe there’s an author you like so much that you head for the book shop as soon as their newest title comes out. Or perhaps your librarian knows they are your favorite writer and steers you to all their books.

Or maybe there’s a book you always recommend to friends, but no one’s ever heard of that author or that book before.

How do you love me (and my blog), let me count the ways…

I’ve been doing research about marketing and SEO (search engine optimization) in the last few weeks, and what’s interesting is that for writers, many of the best ways to promote our work are free—but depend on the participation of our fans to succeed.

How can you help writers like the ones I described above improve their sales and market visibility?

Here are a few steps. Continue reading

Silence is golden: how to be a writer without harming others

Shimon, the son of Rabban Gamliel, said:

“I was brought up all my life among the Sages,

and I have found nothing as good for the body as silence…”

                                                                                                   (Pirkei Avot/The Sayings of our Fathers)

Sometimes a punch is less painful than a verbal blow.

Usually, when we hear about the value of silence, we think about what literally comes out of our mouths. According to Jewish law, before speaking, we’re supposed to chose our words carefully, and use them to teach, to learn, to express love and gratitude, to connect with people and with G-d.

However, as we become more conscious of our speech, we discover how often we use our words to accomplish the opposite. How many people have we offended because we mouthed off with the first thing that came to our heads? How often many times have we said something hasty and then wished we could take it back? Are there people who don’t trust us because we let slip their secrets?

If we’re lucky, we learn–like Rabbi Shimon, above–to value the word that is withheld as much or more than the one that is expressed.

Recently, I’ve noticed that sometimes silence can be golden when it comes to writing, too. It’s striking that many writers out there will justify misusing words for “art” or for profit. In the news lately, we’ve seen writers paid to produce reviews of books and others who write college and graduate school essays for a fee. Both are misleading their intended audiences.

I once read a novel that portrayed a beloved historical figure as a murderer. I guess the author thought it was was okay because it was just “fiction,” but the personage has living relatives. If she were living, she could sue, but because she’s dead, there’s nothing to protect her reputation.

And think about all the memoirists who paint vengeful, unflattering one-sided pictures of their nearest and dearest “because it’s the truth.” It might feel great to tell everyone you were mistreated by your drunken father, but how does your sister feel? And what if dad decides to become sober and you patch things up…how will you be able to retract the words you published for all the world to see?

It’s interesting, but in Jewish law, you can say something that could be harmful to a person’s reputation if it is for a constructive purpose–but ONLY if it is for a constructive purpose. If you have even the slightest thought of vengeance when you write a review, or you take the smallest grain of pleasure in describing your neighbor’s foibles, you are not allowed to share them. Imagine if everyone held themselves to that standard.

With the new year approaching (at Rosh HaShanah), I’ve been considering how much a writer has to say…and what shouldn’t be written. Even the non-professional writer has moments wishing they could push “unsend” after sending an email or drop a fishing line into the mailbox in order to retract the angry letter they’d just posted. Let’s hope we all channel beauty and purity into the world through our pens and our keyboards in the coming year.

Moving day!

I just moved to this new WordPress URL after several years at Blogger. Instead of packing a suitcase, I imported my posts from my old Blogger site. Why the move? I felt I needed a fresher look and some features that Blogger just doesn’t have. Most importantly, I now can post PDFs of pieces I’ve published in the past in order for you folks to see a little of what I do. Just take a peek at “Want to read a story?” in the menu above.

Will your next bedtime story be on an e-reader? Two interesting blog posts about children and ereaders

Children Reading

(picture from Clipart ETC)

About a year ago, my sister sent me a link to a blog post by Eric Kimmel about whether we’ll be seeing e-picture books.

Mr. Kimmel was responding to an article in the NY Times which describes the development of color monitors on ereaders. The article’s author strongly believes that the spread of these devices will attract child readers.

Mr. Kimmel brings up many salient points, both pro and con ereaders for children. On the pro side: producing an ebook is much cheaper than producing a full-color picture book with glossy paper; children might be attracted to the format. On the negative side: whose device are they reading on? Is a small child able to handle an ereader independently? Is the gimmick of the format going to wear off? Is it going to become another excuse for publishers not to acquire and produce picture books (which is already a big problem)?

I recalled that post today when I read another article, this time on the Motherlode blog of the NY Timeshttp://parenting.blogs.nytimes.com/2011/12/28/why-books-are-better-than-e-books-for-children/
The author, KJ Dell’antonia, recently read a Time Magazine article about children’s literacy and ereaders. The Time article suggests that children interact differently with ebooks than with print literature–and so do the adults facilitating the reading experience. These habits negatively impact their ability to learn to read.

In the Jewish community, there’s an additional issue: a lot of relaxed family time takes place on Shabbat and Yom Tov. That’s when Ima and Abba have time to curl up with Junior and Juniorette and read. For many of us, that means no electronic devices. Sure, we’ll read an ebook, but not on Shabbos.

Maybe e-picture books do have a future–actually, I’m betting they do. But they’ll need to address at least some of these failings in order make them take over the picture book market entirely.